★ Authorized Distributor — Ariat International Timberland Samsonite OOFOS Wholesale Business Excellence Operating across Latin America ★ Authorized Distributor — Ariat International Timberland Samsonite OOFOS Wholesale Business Excellence Operating across Latin America
Wholesale Business Excellence — Est. Panama

The bridge
between brands
& markets.

A strategic distribution partner for the world's most recognized brands across Central America, the Caribbean and Latin America. Built on relationships, run with precision.

25+ Years of expertise
Live in 12+ markets
Brand Representation Distribution Services Market Analysis Trade Marketing Logistics Coordination Brand Representation Distribution Services Market Analysis Trade Marketing Logistics Coordination
About World Carthage

Specialized in brand representation and distribution.

From a strategic location in Panama City, World Carthage operates as the liaison between global brands, regional sellers and end buyers. We boost sales, protect brand equity and unlock sustainable growth.

We take care of the administrative and operational complexity that enables a profitable ecosystem for business expansion across Central America, the Caribbean and Latin America.

Luciano Miguel
Principal · World Carthage
What we do

A strategic partner from market entry to scale.

01 / Insight

Market
Analysis

Comprehensive insights into local trends, channel dynamics and consumer behavior across the region.

Sizing Channels Forecast
02 / Voice

Brand
Representation

Dedicated representation that protects equity, drives storytelling, and grows reputation in every touchpoint.

Storytelling PR In-store
03 / Reach

Distribution
Services

Reliable channels and execution that ensure product reaches the intended audience, on time, every time.

Logistics Wholesale Retail
How we work

A clear path from briefing to growth.

Stage 01

Discover

Briefing, market study and channel mapping. We learn the brand inside-out before recommending a route.

Stage 02

Design

Joint go-to-market planning: positioning, pricing, distribution model, KPIs and 12-month calendar.

Stage 03

Deliver

Logistics, customs, sell-in, retail activation and customer service. We operate as your local team.

Stage 04

Develop

Continuous reporting, sell-out optimization and category expansion to scale beyond the first wins.

"

Our job is to make brands feel local, without ever compromising the global standard.

Every category we work in has its own grammar. Western performance reads differently than premium travel reads differently than active recovery. Our role is to translate, never to dilute.

Official Distributors

The brands we represent.

★ Featured — 01

Ariat ®

The world's leading brand of premium western, work, and equestrian footwear and apparel. Engineered to perform.

Western Work Equestrian
★ Featured — 02

Timberland ®

An icon of outdoor craftsmanship. Footwear, apparel and accessories built for those who step outside the ordinary.

Outdoor Workwear Lifestyle
Travel — 03

Samsonite ®

A global authority in travel for over a century. Luggage and bags engineered for the journeys that matter.

Luggage Business Accessories
Recovery — 04

OOFOS ®

Premium recovery footwear engineered with proprietary OOfoam™ technology. Active recovery, all day long.

Recovery Wellness Athletic

Capabilities that scale with your brand.

From the first market study to the last delivery confirmation, we operate as an extension of your team. Ten capabilities, one promise: profitable, sustainable growth in Latin America.

  • 01 Brand Development Local positioning, narrative architecture and category strategy aligned with global brand guidelines.
  • 02 Market Expansion New territory entry, channel selection, market sizing and competitive intelligence.
  • 03 Sales Boost Account management, sell-in negotiation and sell-through optimization at every level.
  • 04 Trade Marketing In-store execution, visual merchandising, BTL activation and field-team coordination.
  • 05 Promotional Calendar Annual planning aligned with regional retail seasonality, holidays and category cycles.
  • 06 Logistics Coordination Freight forwarding, customs clearance and last-mile distribution across the region.
  • 07 Compliance & Documentation Regulatory alignment in every jurisdiction we operate. Tariffs, certifications, audits.
  • 08 Customer Service Local language support and after-sales handling that protects brand reputation.
  • 09 Data Management Sell-out reporting, sku-level analytics, inventory health and demand forecasting.
  • 10 Profitability Engineering Margin discipline, pricing strategy, cost optimization and channel economics.
Numbers in motion

A regional operation, built to deliver.

0+
Years of experience
Senior-level leadership across distribution, retail and wholesale channels.
0+
Markets covered
Active distribution across Central America, the Caribbean and South America.
0
Tier-1 brands
Authorized representation of category-leading global names.
0%
Authorized product
Every unit sourced directly. Zero parallel imports, zero compromises.
Strategic Location

From Panama, to all of Latin America.

Our headquarters in Panama City sit at the crossroads of the Americas. A logistics hub designed for the speed and complexity of regional distribution.

  • Panama Headquarters
  • Central America Active
  • Caribbean Active
  • South America Active
Panama HQ Street Mall, Via Israel
Channels we serve

From flagship retail to specialty trade.

01

Department Stores

National anchor accounts and regional chains. Premium positioning at scale.

02

Specialty Retail

Western, outdoor, work and travel-specialist boutiques across Latin America.

03

E-commerce

Marketplace listings, branded D2C sites and authorized online resellers.

04

Travel Retail

Airport, duty-free and travel-hub presence across the regional aviation network.

05

Corporate & B2B

Workwear contracts, industrial accounts and uniform programs for major employers.

06

Equestrian & Ranch

Specialty equestrian retailers and ranch supply stores across rural markets.

07

Wellness & Pharma

Recovery footwear distribution through pharmacy chains and wellness specialists.

08

Brand Flagships

Authorized monobrand stores and shop-in-shop concepts in key locations.

Let's talk

Ready to grow in Latin America?

Whether you're a global brand exploring regional entry, a retailer interested in our portfolio, or a partner with a proposal, we'd like to hear from you.

Address
Street Mall, Via Israel
Floor 5, Office 511
Panama, Republic of Panama
Email
info@worldcarthage.net
Phone
+507 6615-1800
Hours
Mon–Fri · 9:00 – 18:00
Saturday · 10:00 – 16:00